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Perform data analytics on acquired customer data in order to provide business insights to the organisation and provide more appropriate services to customers
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Host
Expiration
Description
__utmv
www.google.com
2 years after setup/update
Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method in conjunction with a visitor-level custom variable, and is also used for the deprecated _setVar method. This cookie is updated every time data is sent to Google Analytics.
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